[INT] Branding & Packaging SOW
Package Charges US$1000
This document outlines the scope of work (SOW) for creating a cohesive brand identity and packaging design for [Insert Client Brand Name]. The purpose is to establish a strong visual and emotional connection with the target audience by ensuring a consistent and impactful brand presentation across all touchpoints.
This document outlines the scope of work (SOW) for creating a cohesive brand identity and packaging design for [Insert Client Brand Name]. The purpose is to establish a strong visual and emotional connection with the target audience by ensuring a consistent and impactful brand presentation across all touchpoints.
Brand Identity Development
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Logo Design:
Design a unique and versatile logo that reflects the brand’s personality and values. Deliver variations for different formats (print, digital, monochrome, etc.). -
Colour Palette:
Develop a cohesive set of primary and secondary brand colors that reflect the brand's essence and appeal to the target audience. -
Shapes & Elements:
Create a set of visual elements, patterns, or shapes that enhance brand recall and visual consistency. -
Tagline Development:
Craft a compelling and concise tagline that communicates the brand’s value proposition effectively. -
Tone of Voice & Vocabulary:
Define the brand’s tone of communication (formal, conversational, playful, etc.) and develop a vocabulary guide for marketing and branding materials. -
Typography:
Select appropriate fonts that align with the brand’s personality and ensure readability across platforms. -
Imagery Guidelines:
Specify the style and type of images to be used for marketing, advertising, and product promotions.
Brand Positioning
- Develop a positioning statement highlighting how the brand differentiates itself from competitors.
Brand Storytelling
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Logo Backstory:
Document the conceptual journey and rationale behind the logo design. -
Brand Backstory:
Create a narrative around the brand’s origins, mission, and vision to build an emotional connection with customers.
Stationery Design
- Design branded stationery, including business cards, letterheads, envelopes, and other required materials, ensuring consistency across all items.
Packaging Design
- Develop creative, functional, and aesthetically pleasing packaging solutions tailored to the product range and target audience.
- Include mockups showcasing the final design in real-world settings.
Deliverables - Final files for logo, typography, and visual elements in multiple formats (AI, EPS, PNG, PDF, etc.).
- Brand guidelines document covering all aspects of the brand identity system.
- High-resolution packaging mockups and production-ready files.