[INT] Branding & Packaging SOW

Package Charges US$1000

This document outlines the scope of work (SOW) for creating a cohesive brand identity and packaging design for [Insert Client Brand Name]. The purpose is to establish a strong visual and emotional connection with the target audience by ensuring a consistent and impactful brand presentation across all touchpoints.

  • Brand Identity Development

    • Logo Design:
      Design a unique and versatile logo that reflects the brand’s personality and values. Deliver variations for different formats (print, digital, monochrome, etc.).
    • Colour Palette:
      Develop a cohesive set of primary and secondary brand colors that reflect the brand's essence and appeal to the target audience.
    • Shapes & Elements:
      Create a set of visual elements, patterns, or shapes that enhance brand recall and visual consistency.
    • Tagline Development:
      Craft a compelling and concise tagline that communicates the brand’s value proposition effectively.
    • Tone of Voice & Vocabulary:
      Define the brand’s tone of communication (formal, conversational, playful, etc.) and develop a vocabulary guide for marketing and branding materials.
    • Typography:
      Select appropriate fonts that align with the brand’s personality and ensure readability across platforms.
    • Imagery Guidelines:
      Specify the style and type of images to be used for marketing, advertising, and product promotions.

  •          Brand Positioning

    • Develop a positioning statement highlighting how the brand differentiates itself from competitors.

  •          Brand Storytelling

    • Logo Backstory:
      Document the conceptual journey and rationale behind the logo design.
    • Brand Backstory:
      Create a narrative around the brand’s origins, mission, and vision to build an emotional connection with customers.

  •          Stationery Design

    • Design branded stationery, including business cards, letterheads, envelopes, and other required materials, ensuring consistency across all items.

  •          Packaging Design

    • Develop creative, functional, and aesthetically pleasing packaging solutions tailored to the product range and target audience.
    • Include mockups showcasing the final design in real-world settings.

      Deliverables
    • Final files for logo, typography, and visual elements in multiple formats (AI, EPS, PNG, PDF, etc.).
    • Brand guidelines document covering all aspects of the brand identity system.
    • High-resolution packaging mockups and production-ready files.