Branding & Packaging

 

Scope of Work: Branding + Packaging Design

Objective

To provide a cohesive and conversion-oriented brand identity and packaging design solution for D2C businesses that aligns with modern aesthetics, market positioning, and consumer psychology—ultimately driving shelf impact, brand recall, and customer trust.

1. Discovery & Research

  • Brand Understanding Questionnaire

  • Competitor Research (Indian & International benchmarks)

  • Category Trends & Consumer Insight Mapping

  • Inspiration Board (Moodboard + Visual References)

  • Strategic Positioning Inputs (Tone, Voice, Differentiators)

2. Brand Identity Design

  • Logo Design

    • 2–3 Initial Logo Concepts

    • 1 Final Logo (with up to 2 rounds of refinement)

    • Horizontal, Vertical & Icon Variants

  • Color Palette (Primary + Secondary + Neutral + Usage Guide)

  • Typography System

  • Visual Language

    • Patterns, Shapes, Illustrations or Assets

    • Iconography (up to 10 icons, if applicable)

  • Brand Collaterals

    • Social Media Profile Kit

    • Visiting Card Design

    • Email Signature

  • Mini Brand Guidelines

    • Logo Usage

    • Fonts & Colors

    • Visual Language Reference

3. Packaging Design System

  • Structural Consultation (container type, dielines, label formats)

  • Design of 1 Master SKU + Up to 3 Variants

    • Front, Back, Side Panels

    • Typography Hierarchy

    • Ingredient/Product Details Placement

  • Mockups for Presentation

    • Digital Mockups (Lifestyle + Flat)

  • Print-Ready Files

    • CMYK Files

    • PDF + Adobe Illustrator (AI)

    • Dieline Integration

  • Packaging Adaptations

    • Up to 3 product sizes or types

    • Label/Box variation support

  • Printer Coordination Support (1 vendor, 1 round of communication support)

4. Project Timelines

Phase Timeline
Discovery & Strategy 3–5 Business Days
Brand Identity Design 7–10 Business Days
Packaging Design 7–10 Business Days
Feedback & Revisions 4–6 Business Days
Final Deliverables 2 Business Days

Total Estimated Duration: 4–5 Weeks

5. Deliverables

  • Brand Strategy Board (PDF)

  • Final Logo Files (JPG, PNG, SVG, AI)

  • Brand Identity Assets (Color Codes, Fonts, Icons)

  • Brand Guideline PDF

  • Print-Ready Packaging Files (AI + PDF)

  • Digital Mockups for Packaging

  • Source Files of Approved Designs

6. Optional Add-ons (Charged Separately)

  • Brand Naming & Tagline

  • E-commerce A+ Content Design

  • Amazon/Marketplace Listing Templates

  • Product Photoshoot Coordination

  • Extended Packaging Variants

  • Social Media Branding Kit

7. Commercials

Please refer to our detailed pricing plans here:
Branding - 60,000/- 
Packaging - 5000/- Per SKU with max 3 variation.

8. Portfolio & Previous Work

To view our branding and packaging design work:
Portfolio

Terms & Conditions

  • GST 18% Extra ( Applicable for India only )
  • Up to 2 revisions are included per deliverable.
  • Additional Work: Work outside the agreed scope will be billed at an additional rate.
  • Ownership: Final deliverables will be the client’s property upon full payment.
  • Payment Terms: 50% upfront 50% upon completion.