Growth Partner - Marketing Management & Growth Advisory

Plan Charges 2% Share of Net Revenue 

Overview

Geocommerce’s Growth Partnership Plan offers a unique model of digital marketing agency management, helping brand founders to effectively oversee agencies, freelancers, or in-house teams. Geocommerce partners with brands to ensure that their marketing budget is used optimally, setting performance targets and tracking results. By acting as an intermediary between brands and marketing providers, Geocommerce safeguards brands from inefficient or misleading practices and ensures consistent performance and strategic alignment.

Key Features of the Plan

1. Agency and Freelancer Management:
- Geocommerce oversees the work of the brand’s chosen marketing agency, freelancers, or in-house teams.
- Marketing is executed by the agency; Geocommerce ensures accountability and adherence to brand goals.

2. Performance Target Setting:
- Geocommerce collaborates with founders to set clear monthly and quarterly performance targets.
- We monitor agency performance against these goals and hold the agency accountable to deliver results.

3. Budget Optimization:
- We help brands make the most out of every rupee spent by providing data-driven insights, tracking ROI, and suggesting adjustments as needed.

4. Customized Goal Planning:
- Geocommerce works closely with the brand to set short-term and long-term objectives tailored to budget constraints, business complexity, and growth phase.
- We adjust agency or freelancer resources to align with these specific goals.

5. Agency Pool or Brand Choice:
- Brands can select an agency from Geocommerce’s curated list or bring in their own preferred agency.

6. Fee Structure:
- The brand handles direct negotiation and payment with the agency, ensuring transparency and control over costs.
- Geocommerce charges a management fee based on a share of the monthly sales, incentivizing us to drive performance.

Benefits of Partnering with Geocommerce

-Growth Advisory: WIth Years of experiencing Several D2C brands brands can benefit 
- Consistent Performance: Monthly reviews and performance targets keep agencies aligned with brand goals, ensuring reliable marketing results.
- Expert Management: With Geocommerce’s expertise in digital marketing and agency oversight, brands can focus on core business areas, reducing the need to learn the intricacies of performance marketing.
- Flexibility and Control: Brands maintain control over agency selection and payment, while Geocommerce ensures management efficiency and accountability.
- Aligned Incentives: As Geocommerce’s fee is tied to sales, we are incentivized to drive actual growth and sales for the brand.

FAQs

1. Why should a brand choose Geocommerce if they can manage their agency themselves?
- Expertise and Oversight: Founders may not always have in-depth knowledge of digital marketing metrics and strategies. Geocommerce brings expertise in agency management, ensuring that no inefficiencies, overcharges, or underperformance go unchecked.
- Performance Focus: We set clear monthly targets that agencies must meet, driving accountability and alignment with the brand’s goals.
- Strategic Partner: Geocommerce isn’t just an intermediary; we bring strategic value by providing both short-term and long-term marketing plans tailored to the brand’s unique needs and growth stage.

2. How does this plan ensure cost savings for brands?
- Direct Cost Savings: With Geocommerce overseeing marketing budgets, brands can avoid wasteful spending, unnecessary add-ons, or underperforming campaigns.
- Indirect Cost Savings: By aligning marketing efforts with growth objectives and optimizing resources based on business needs, Geocommerce minimizes opportunity costs and maximizes ROI.

3. How does Geocommerce work with brand budgets?
- Geocommerce develops marketing strategies that match the brand’s current budget, allowing flexibility in agency or freelancer selection and monthly expenses. This ensures that the brand’s resources are directed toward high-impact initiatives.

4. What if the brand wants to switch agencies?
- Brands can request a change if performance is unsatisfactory. Geocommerce can suggest alternatives from its network or support the transition process to the brand’s preferred option.

Terms & Condition:

1. Scope of Services:- Geocommerce’s role is oversight, management, and coordination; the brand’s chosen agency or freelancer handles actual marketing tasks.
2. Performance Review:- Regular performance reviews are conducted monthly, and Geocommerce provides detailed reports to founders.
3. Contract Period:- The Brand Partnership Plan requires a minimum commitment period (suggested: 6–12 months) to allow Geocommerce to establish an effective strategy.
4. Payment Terms:- Geocommerce’s fee is a monthly share of sales revenue, payable at the end of each month.
5. Conflict Resolution: In case of issues with agency performance, Geocommerce will mediate discussions between the brand and the agency to ensure alignment.Pricing for performance Marketing Services only.
6. Net Sales Calculated basis of Delivered orders data.
7. Growth Partner plan available only for selected Brands.
8. Shopify Management Plan subscription is mandatory.
9. Advertising invoices of Meta & Google to be paid directly by brand to respective platforms.
10. GST Extra.